While it’s important that your website stands out visually, your page designs mustn’t confuse users. If they do, the chances are that you’re missing out on sales.
The most effective websites are the ones that are built with users in mind. When a potential customer visits your site, you want them to buy online or get in touch with you. You don’t want to put them off with unusual navigation systems or risk them missing important information by putting it in unexpected places.
When you ask us to create user-centred design for your website visitors, we do two things. First, we talk to the users themselves and learn more about their expectations. Secondly, we draw on our experience of design that turns visitors into customers.
So, if you’d like to increase your website’s conversion rate, talk to us about user-centred design. If you put your users first, they’ll come back to you again and again.