Did you know that 14 million people in the UK used their mobile phone to browse the internet during October 2009. Or that 18 million were using mobile apps by the end of the year?
The use of mobile apps and mobile browsers has doubled in the past year, with the U.S. passing Japan as the country with the most 3G users in 2009, with more than 123 million users to Japan’s 99 million users.
However, in Japan, the mobile phone has completely overtaken desktop internet access. This is a trend in many countries aided by devices such as the iPhone (and Android) that make it so easy and pleasurable to be online while mobile. Online advertising and commerce is therefore expected to take off dramatically.
With an audience of that size – and one that is growing fast – you need to make sure your online marketing strategy targets mobile users too. We can not only help you create iPhone applications and SMS campaigns, but also make sure that the relevant parts of your search engine optimization and pay-per-click advertising (PPC) campaigns are tailored to the mobile internet.
The research firm Gartner predicts that, by 2013, mobile devices will be the predominant form of internet access. So, if you’d like to stay ahead and make sure your marketing works for people on the move, get in touch for some free advice.